Section
Email & deliverability
Newsletters, HTML email, SPF/DKIM/DMARC and inbox placement.
Email & deliverability
BIMI: display your brand logo in the inbox
BIMI shows a brand's verified logo next to its emails, provided authentication is aligned and a certificate is in hand.…
Email & deliverability
DMARC: going from p=none to p=reject without blocking legitimate email
Publishing a DMARC record at p=none protects nothing: real protection starts when the policy moves to quarantine and then to…
Email & deliverability
Deliverability: the six causes of spam placement that actually occur
Authentication in place and messages still in junk: the six real causes, in the order they appear, and the diagnostic…
Email & deliverability
HTML email: what still works in mail clients
Outlook still renders with the Word engine, Gmail rewrites styles, dark mode inverts colours. The real state of HTML email…
Email & deliverability
SPF, DKIM and DMARC: the authentication baseline that decides whether your email arrives
Google, Yahoo and Microsoft now require full authentication. What SPF, DKIM and DMARC cover, the order to deploy them, and…