Section
Marketing & SEO
Acquisition, technical SEO, content and analytics.
Marketing & SEO
Google rolls out the August 2026 spam update
Google began rolling out its third spam update of the year on 18 August 2026, a global ranking change affecting…
Marketing & SEO
INP: diagnosing and fixing the Core Web Vital sites fail most often
Interaction to Next Paint has replaced First Input Delay among the Core Web Vitals and, in 2026, it remains the…
Marketing & SEO
GA4 and Search Console: the dashboard that triggers decisions
Six metrics, two tools, a weekly ritual: what to watch to steer an editorial site, and what to remove from…
Marketing & SEO
JSON-LD structured data: a practical guide to richer search results
Structured data describes a page's content in a vocabulary search engines exploit to show rich results. This guide covers the…
Marketing & SEO
Hreflang: The Setup That Stops the Wrong Language Version Showing Up in Search
A broken hreflang setup can serve an English page to a French-speaking reader. This guide covers the two accepted methods,…
Marketing & SEO
301 redirects and site redesigns: keeping your SEO intact
A redesign that skips its redirect plan loses the SEO it has built up and breaks inbound links. This guide…